Creating and selling plugins.


As an Open Source CMS type, WordPress is a perfect market field for software developers. Every programmer may add his little share to this huge Content Management System multi-tenant supplier, which actually gives an opportunity to earn some profits from it. What everyone who is able to (or is going to be able to) create an interesting, would-be popular and useful plug-in should know?


How shall we start creating our plug-in? First, we need a name. You should came up with some unique, adequate and catchy name, which is going to be liked by its future users.

The files. Each plug-in is combined by at least one PHP file. The name of the main file should be the same as the name of your plug-in. Create a single catalogue, also called as your plug-in, if your work consists few (or more) PHP files (e.g. graphics, javascript, translations etc.)

Sharing. You probably also want to let your plug-in out for the WordPress (or any other Open Source CMS) community. Get familiar with the codex, there is a few more information there about programming a homepage for the plug-in and readme.txt file.


This is more or less the basic theory about creating the plugins. Now all you have to do is to put this theory into practise, open the main plug-in file and start adding information about: the name, version, the author, description and the license.

You may add images, animated snippets, coding the whole rest of the plug-in and so on. Remember about often previewing of your plug-in in order to check how it operates and its look. Do not let your precious work to go on waste. When we eventually create the plug-in, it is time to absorb the knowledge about how to…


If you think that the only thing in WordPress which may be profitable for you are new themes and templates, you are wrong. Very wrong. Plug-ins may be also very moneymaking. The total record-holder in this category is a SEO Smart Links author. This plug-in helps your website with the internal linking and at the same time offers better positioning. After two years, the author earned a trifle, 80 000$. Quite a nice sum as for just a plug-in.

You may create a free plug-in, and also some few additional premium, advanced and paid version of it. This is a good and popular tactic among software developers. Lots of people, who use free plug-in and admire its great working, eventually decide to go premium.

However, if you are keen on creating some really advanced and adjusted for the specific niche plug-in, it is advisable to choose paid option at the very beginning, As you probably know, such projects are way too expensive in maintenance and updating to keep them free.
We hope that our views and suggestions were useful for you. Thanks to them you know to what you should draw a special attention during the whole process of creation and selling the plug-in.