Headlines and SEO


Headlines are indicated in the web code by tags: h1, h2, h3, h4, h5 and h6. They have significant meaning for webpage positioning and lucid content form, thereby using them in an appropriate way is quite important for both website author and its visitors. What should be mostly taken into account while preparing our text to go global ?


The most important element on our website should be tagged with h1 mark, then the rest of the content should be collated with another headlines: h2, h3, h4 and so on. Each headline has its own font and size, which may be simply adjusted to our particular needs, however, there should be one immutable rule – bigger headline always has bigger value (h1 > h3).

Do not regret your time spent on careful headline preparation! Sometimes one keyword in your h1 may comprise a whole lot better website positioning, so for example, you may use in your H1 the same phrase as in the title, although using the exact same words will only worsen your positioning.

There are also another rules we should follow, for example never introduce alternative link in your headlines or use them in your menu. Show concern for logic and grammatically correct tags.

When after the main content other aspects or elements are being introduced, make usage of h2. You may always analyze the website structure to see if the implementation of the headlines were correct.


By dint of headlines we distinguish a title, subheading and subtitle. The differentiation of text relevancy has credited h1 with the greatest importance of all given headlines, which means it includes the most relevant matters mentioned on the website. Should has short form and respectively bigger font size. SEO specialists unanimously claim h1 to have the largest impact on the website positioning, so keeping that in mind, place there only the pure essence of your thereafter content. Subsequent headlines play adequately lesser role in SEO – h2 splits even information (for example to increase readability of the text) and h3 provides expanding on phrases mentioned in previous headlines.

Headlines are your company’s first impression in potential clients’ eyes, they are sort of like a first-contact salesman – may either provide you a great deal or scare off all the customers.


Supported by above mentioned tips and knowledge you may now create your websites with greater awareness. Think about the balance, even the most catchy text will never be appreciated enough without neat and clear look. And vice-versa, cool structure with accumulation of sightly graphics will not meet experts’ recognition without factually correct message inside the article.