Google bans and filters are popular way of punishing guilty website authors. But, guilty of what? How actually my webpage gets banned? Will I notice it and what are going to be consequences of this situation? These questions are going to be answered in our article.
In general, bans and filters are Google penalties imposed on websites. Most often author of the page do not get any information about getting his content banned. How can we recognize whether our webpage is no longer available in browsers? The criteria for imposing bans on websites are not clear and specific, and therefore we cannot unanimously claim the right solution for ban prevention. We may however try to specify and list activities, which will surely fall your website asleep.
Google get websites banned for: creating websites which violate copyright laws, text and links hiding, cloaking (presenting two different content to customers and web crawlers), doorway page (creation of the website only for increasing its ranking position) or copying the content.
Checking whether you get banned or not is very easy. All you have to do is type down and enter in your browser ‘site:thenameofyourdomain.com’ phrase. If the browser cannot attach any links or results, your page get banned.
Filter is the lighter version of ban and decreases the SERPs spot of your website (30-70 spots). Such penalty may be imposed if there has been unnatural linking or other elements of Black Hat SEO methods.
If you want to recognize whether your website got filter on or not you should first check whether there are any results shown in your browser after typing down the name of the page. Significant and sudden decrease of ranking spot also indicates high probability of being punished. In addition, in case of handy filter, Google Webmaster Tools send you an information about the activities.
It is possible to get rid of the filter from the website and it takes a little effort, but is totally worth it if you care about dotcom reputation.
HOW TO PROTECT OUR WEBSITE?
Positioning is the best answer. Focus on each phrase, create lists, categories, subcategories etc. Think about the structure of your website. Proper source code texture also matters, always optimize your service and its elements.
Follow content marketing ideology. Copying and replication of already given knowledge is nothing attractive for potential visitors.
Make sure all your external links are safe and trustworthy. Use more not-sitewide links that sitewide ones.
Most of the punishments are driven by incorrect SEO methods and will definitely not happen to you, if only your website will be followed by certain web and ethical rules